Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 814-057-1
Subject category: Entrepreneurship
Authors: Aramis Rodriguez (IESA); Ricardo Vallenilla (IESA)
Published in: 2014
Length: 22 pages
Data source: Generalised experience

Abstract

Alejandra Gonzalez (B&G founder) felt that it was becoming increasingly difficult to find new clients. She also expected to lose some of the company’s most important clients in the near future and was not sure how they could be replaced. Gonzalez knew that all B&G’s clients were recommended by friends or acquaintances, but this route had reached saturation point. So the management team needed to develop a business strategy that consisted of refocusing the limited resources available on a specific positioning.
Location:
Size:
SME
Other setting(s):
2001-2009

About

Abstract

Alejandra Gonzalez (B&G founder) felt that it was becoming increasingly difficult to find new clients. She also expected to lose some of the company’s most important clients in the near future and was not sure how they could be replaced. Gonzalez knew that all B&G’s clients were recommended by friends or acquaintances, but this route had reached saturation point. So the management team needed to develop a business strategy that consisted of refocusing the limited resources available on a specific positioning.

Settings

Location:
Size:
SME
Other setting(s):
2001-2009

Related