Subject category:
Marketing
Published in:
2014
Length: 5 pages
Data source: Published sources
Topics:
Business model/centralized business model; Operating model; Supply chain/centralized supply chain; Zara’s business model; Zara’s unique value proposition; Zara’s innovative supply chain; Competitive advantage/sustainable competitive advantage; Business plan; Revenue model; Globalization/global expansion; Localization; Zara’s fast fashion; Centralized organization; Core competencies; Realized price; Michael E Porter’s generic strategies
Abstract
This case flyer, which is based on the article from The Economic Times, discusses Spanish fashion retailer Zara’s competitive advantage built on its deep-rooted innovative business model. Since the time it was established in 1975, Zara had a philosophy of centralized design, manufacture and distribution model. Though the company expanded globally, it never changed its centralized model. Moreover, Zara’s business model could not be duplicated by its competitors. What were the merits and demerits of a centralized business and supply chain model? Why could it not be duplicated? How does Zara achieve a competitive advantage out of this model and sustain it? What unique value propositions does Zara offer to its customers using a centralized model? The case flyer is suitable to teach concepts in the courses of Business Strategy, Business Model/Operating Model and Supply Chain Management. The case flyer also discusses Zara’s expansion in China and debates whether Zara should localize or stay centralized.
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Abstract
This case flyer, which is based on the article from The Economic Times, discusses Spanish fashion retailer Zara’s competitive advantage built on its deep-rooted innovative business model. Since the time it was established in 1975, Zara had a philosophy of centralized design, manufacture and distribution model. Though the company expanded globally, it never changed its centralized model. Moreover, Zara’s business model could not be duplicated by its competitors. What were the merits and demerits of a centralized business and supply chain model? Why could it not be duplicated? How does Zara achieve a competitive advantage out of this model and sustain it? What unique value propositions does Zara offer to its customers using a centralized model? The case flyer is suitable to teach concepts in the courses of Business Strategy, Business Model/Operating Model and Supply Chain Management. The case flyer also discusses Zara’s expansion in China and debates whether Zara should localize or stay centralized.
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