Product details

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Case
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Reference no. 614-035-1
Published by: IE Business School
Originally published in: 2011
Version: 26 July 2016
Revision date: 23-Feb-2017

Abstract

Lawnworks, a division of a Fortune-500 North-American company, builds garden tractors for the consumer and professional market. After two decades of steady growth, an economic recession forces divisional management to rethink the operations and market strategy of the division, or face dismissal from the parent company.

Time period

The events covered by this case took place in 2011.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Anonymous company no. 1

About

Abstract

Lawnworks, a division of a Fortune-500 North-American company, builds garden tractors for the consumer and professional market. After two decades of steady growth, an economic recession forces divisional management to rethink the operations and market strategy of the division, or face dismissal from the parent company.

Settings

Time period

The events covered by this case took place in 2011.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Anonymous company no. 1

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