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Case
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Reference no. E314-247-1
Spanish language
Authors: Rogelio Velasco
Published by: IE Business School
Originally published in: 2014
Version: 11 July 2013
Length: 8 pages
Data source: Field research

Abstract

Founded in Alicante moved some operations to Silicon Valley. Developed a Digital Rights Management software allowing both protection and monetization of internet content. Competed against big companies and succeeded. The case goes through the main problems any entrepreneur has to face: tech development, marketing, funding, sales channels. www.trymedia.com. www.realnetworks.com.

Time period

The events covered by this case took place in 2005.

Geographical setting

Region:
World/global
Countries:
Spain; United States

Featured company

Trymedia

About

Abstract

Founded in Alicante moved some operations to Silicon Valley. Developed a Digital Rights Management software allowing both protection and monetization of internet content. Competed against big companies and succeeded. The case goes through the main problems any entrepreneur has to face: tech development, marketing, funding, sales channels. www.trymedia.com. www.realnetworks.com.

Settings

Time period

The events covered by this case took place in 2005.

Geographical setting

Region:
World/global
Countries:
Spain; United States

Featured company

Trymedia

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