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Compact case
Case
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Reference no. C314-258-1
Simplified Chinese language
Authors: Wim PM Vanhaverbeke (Hasselt University)
Originally published in: 2014
Revision date: 26-Sep-2016
Length: 4 pages
Data source: Generalised experience

Abstract

This is a Chinese version. This negotiation case describes a situation in which an investment manager of a large chemical company (ACE) has to decide about a corporate venturing investment in a small high-tech start-up (Sanus). To win board approval for this investment, an ACE business unit (in this case, ACE Food Specialties) must write a letter of commitment. The investment manager of ACE Venturing cannot invest in the start-up without a MoU between the start-up and the business unit of ACE. This case provides the required information for a negotiation between the investment manager, the business unit manager, and the start-up’s CEO. During the negotiation, students should discover that it is possible to draft an MoU which is beneficial for the two firms.
Location:
Size:
Start-up (10 employees) and a larger chemical company (50,000)
Other setting(s):
2006

About

Abstract

This is a Chinese version. This negotiation case describes a situation in which an investment manager of a large chemical company (ACE) has to decide about a corporate venturing investment in a small high-tech start-up (Sanus). To win board approval for this investment, an ACE business unit (in this case, ACE Food Specialties) must write a letter of commitment. The investment manager of ACE Venturing cannot invest in the start-up without a MoU between the start-up and the business unit of ACE. This case provides the required information for a negotiation between the investment manager, the business unit manager, and the start-up’s CEO. During the negotiation, students should discover that it is possible to draft an MoU which is beneficial for the two firms.

Settings

Location:
Size:
Start-up (10 employees) and a larger chemical company (50,000)
Other setting(s):
2006

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