Spanish language
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
IE Business School
Version: 19 November 2013
Revision date: 31-Jan-2019
Length: 6 pages
Data source: Generalised experience
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Abstract
This is a Spanish version. This case introduces us to the integration process experienced by two advertising agencies - MadAds Co and Satcher&Phillips - and the difficulties found when trying to make a reality the expected benefits of such union. Mainly, cultural and organizational differences between the two companies. The reader must assume the HR director role in the new created company in order to take an action plan that allows the company to move forward.
Time period
The events covered by this case took place in 2013.Geographical setting
Region:
Americas
Country:
United States
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
IE Business School
Version: 19 November 2013
Length: 4 pages
Data source: Generalised experience
About
Abstract
This is a Spanish version. This case introduces us to the integration process experienced by two advertising agencies - MadAds Co and Satcher&Phillips - and the difficulties found when trying to make a reality the expected benefits of such union. Mainly, cultural and organizational differences between the two companies. The reader must assume the HR director role in the new created company in order to take an action plan that allows the company to move forward.
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Time period
The events covered by this case took place in 2013.Geographical setting
Region:
Americas
Country:
United States
Related
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
IE Business School
Version: 19 November 2013
Length: 4 pages
Data source: Generalised experience