Subject category:
Strategy and General Management
Published in:
2014
Length: 8 pages
Data source: Field research
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Abstract
A leading manufacturer and exporter of packaging machines in India, was interested in diversifying his business in to the branded spices market. Though, diversification helps him to gain competitive advantage and enhances small firm competitiveness in a market, increases its market share and provides opportunities to penetrate new markets, entry in to the consumer market seems to be a big challenge. The case discusses the strategic scenario of diversifying small business particularly from industrial market to consumer market. In addition, it enhances the role of strategic HR challenges in enabling business competitiveness through key business processes.
Location:
Industry:
Size:
Small enterprises
Other setting(s):
April 2014
Subject category:
Strategy and General Management
Published in:
2014
Length: 3 pages
Data source: Field research
About
Abstract
A leading manufacturer and exporter of packaging machines in India, was interested in diversifying his business in to the branded spices market. Though, diversification helps him to gain competitive advantage and enhances small firm competitiveness in a market, increases its market share and provides opportunities to penetrate new markets, entry in to the consumer market seems to be a big challenge. The case discusses the strategic scenario of diversifying small business particularly from industrial market to consumer market. In addition, it enhances the role of strategic HR challenges in enabling business competitiveness through key business processes.
Settings
Location:
Industry:
Size:
Small enterprises
Other setting(s):
April 2014
Related
Subject category:
Strategy and General Management
Published in:
2014
Length: 3 pages
Data source: Field research