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Compact case
Subject category: Marketing
Authors: Saumya Dixit (ITM University Gwalior)
Published in: 2014
Length: 3 pages
Data source: Published sources

Abstract

The present case aims to show how Nokia tries to regain its lost brand equity after it changed to Windows operating system after switching from Symbian operating system through its technology reality show 'Your wish is my app'. The reality show turns out to be successful beyond the expectation of management and results in increased brand awareness in India. After the success Nokia entered into new markets with the same promotional tool.
Location:
Industry:
Size:
90,981 employees 2013, EUR12.70 billion revenue
Other setting(s):
March 2013 to January 2014

About

Abstract

The present case aims to show how Nokia tries to regain its lost brand equity after it changed to Windows operating system after switching from Symbian operating system through its technology reality show 'Your wish is my app'. The reality show turns out to be successful beyond the expectation of management and results in increased brand awareness in India. After the success Nokia entered into new markets with the same promotional tool.

Settings

Location:
Industry:
Size:
90,981 employees 2013, EUR12.70 billion revenue
Other setting(s):
March 2013 to January 2014

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