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Compact case
Caselet
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Reference no. 614-046-1
Authors: R Muthukumar (Bennett, Coleman & Co. Ltd.); Nagendra V Chowdary (Bennett, Coleman & Co. Ltd.)
Published in: 2014

Abstract

This caselet enables an understanding of the application of Decision Tree Analysis. Mobile Continent, an upcoming mobile retailer in Bangalore, India, through its huge promotional offers, had grown to become a one-stop mobile solution shop in a short span of time since its inception in 2000. Mobile Continent sold multi-brand handsets, accessories, connections, provided repair services, etc. The company was considering on an expansion plan. Based on past experience, the company estimated the cost and revenues of different choices of expansion along with market economy condition. It was deliberating its options to reach a decision. The caselet enables a discussion on the choices of the expansion plan and the dilemma of opting for expansion or to continue in the same status.
Location:
Other setting(s):
2014

About

Abstract

This caselet enables an understanding of the application of Decision Tree Analysis. Mobile Continent, an upcoming mobile retailer in Bangalore, India, through its huge promotional offers, had grown to become a one-stop mobile solution shop in a short span of time since its inception in 2000. Mobile Continent sold multi-brand handsets, accessories, connections, provided repair services, etc. The company was considering on an expansion plan. Based on past experience, the company estimated the cost and revenues of different choices of expansion along with market economy condition. It was deliberating its options to reach a decision. The caselet enables a discussion on the choices of the expansion plan and the dilemma of opting for expansion or to continue in the same status.

Settings

Location:
Other setting(s):
2014

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