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Case flyer
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Reference no. 514-106-1
Subject category: Marketing
Authors: Radhika Jonnalagedda (Bennett, Coleman & Co. Ltd.); Nagendra V Chowdary (Bennett, Coleman & Co. Ltd.)
Published in: 2014

Abstract

This case flyer enables a discussion on how the Sports Marketing in India is blossoming through smartphones and social media. While the Indian sports viewership has been increasing, the marketers are finding new ways to cash this avid interest in sports. Smartphones and social media along with ground level marketing campaigns are proving to be perfect platforms for sports marketers in India. The base article highlights how Smartphones and Social media have propelled growth in Sports Marketing in India, in recent times. This case flyer can be very effective in teaching - Digital Marketing Module/Social Media Marketing module as well as Sports Marketing Module in Marketing Courses as it offers interesting learning opportunities in the three inter-related propositions.
Location:
Other setting(s):
2013

About

Abstract

This case flyer enables a discussion on how the Sports Marketing in India is blossoming through smartphones and social media. While the Indian sports viewership has been increasing, the marketers are finding new ways to cash this avid interest in sports. Smartphones and social media along with ground level marketing campaigns are proving to be perfect platforms for sports marketers in India. The base article highlights how Smartphones and Social media have propelled growth in Sports Marketing in India, in recent times. This case flyer can be very effective in teaching - Digital Marketing Module/Social Media Marketing module as well as Sports Marketing Module in Marketing Courses as it offers interesting learning opportunities in the three inter-related propositions.

Settings

Location:
Other setting(s):
2013

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