Product details

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Compact case

Abstract

This case flyer expedites a discussion on the growing opportunities for marketers in the wedding and the beauty care markets in India. The Indian wedding market is spreading its tentacles into many varied services including the ones like Euphoriq App, which is a paid technological service that extensively customises the webpages of the groom and the bride. Now that the Indian weddings have evolved drastically in the last two decades making it a $38 billion segment in 2013, what are its growth opportunities and challenges for the businesses? Going by a large consensus, does the Indian beauty care market correlate with the wedding market? If so, how? The base article highlights about the Indian beauty market which is pegged at INR 290 billion in 2012 and is likely to grow up to INR 490 billion by 2015. Will that mean a high incidence of convergence for the two markets in future? The case flyer can be effectively used to teach Michael Porter's Five Force Analysis in Marketing Management Course and 7Ps Concept in Services Marketing Course.
Location:
Other setting(s):
2013

About

Abstract

This case flyer expedites a discussion on the growing opportunities for marketers in the wedding and the beauty care markets in India. The Indian wedding market is spreading its tentacles into many varied services including the ones like Euphoriq App, which is a paid technological service that extensively customises the webpages of the groom and the bride. Now that the Indian weddings have evolved drastically in the last two decades making it a $38 billion segment in 2013, what are its growth opportunities and challenges for the businesses? Going by a large consensus, does the Indian beauty care market correlate with the wedding market? If so, how? The base article highlights about the Indian beauty market which is pegged at INR 290 billion in 2012 and is likely to grow up to INR 490 billion by 2015. Will that mean a high incidence of convergence for the two markets in future? The case flyer can be effectively used to teach Michael Porter's Five Force Analysis in Marketing Management Course and 7Ps Concept in Services Marketing Course.

Settings

Location:
Other setting(s):
2013

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