Product details

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Abstract

Kohler Co, a leading manufacturer of kitchen and bath products, was founded in 1873 in rural Wisconsin (U S). With its innovative and modern approach, Kohler soon became the third largest plumbing products company in the United States. Over the years, the company had undertaken several market expansion strategies to reach out to a large number of consumers across the globe. With rising competition, the company felt the need to strengthen its marketing network and connect with the consumers. The growth of the social media has led to an essential shift in the way businesses of all sizes engaged with the consumers. Kohler also made an entry into the digital world by posting a video on social networking site to promote its latest range of touchless toilets. The video targeted paranoid parents looking for hygiene and germ-free experience in their bathrooms. According to industry experts, companies engaged with their customers via social media had more loyal customers. Kohler’s move to digital media was paying off with tremendous responses from tech-savvy consumers. Amidst this scenario, it remained to be seen whether Kohler’s extension from traditional to digital marketing would help the company strike a right chord with its customers for delivering better products eventually.
Size:
Global
Other setting(s):
2014

About

Abstract

Kohler Co, a leading manufacturer of kitchen and bath products, was founded in 1873 in rural Wisconsin (U S). With its innovative and modern approach, Kohler soon became the third largest plumbing products company in the United States. Over the years, the company had undertaken several market expansion strategies to reach out to a large number of consumers across the globe. With rising competition, the company felt the need to strengthen its marketing network and connect with the consumers. The growth of the social media has led to an essential shift in the way businesses of all sizes engaged with the consumers. Kohler also made an entry into the digital world by posting a video on social networking site to promote its latest range of touchless toilets. The video targeted paranoid parents looking for hygiene and germ-free experience in their bathrooms. According to industry experts, companies engaged with their customers via social media had more loyal customers. Kohler’s move to digital media was paying off with tremendous responses from tech-savvy consumers. Amidst this scenario, it remained to be seen whether Kohler’s extension from traditional to digital marketing would help the company strike a right chord with its customers for delivering better products eventually.

Settings

Size:
Global
Other setting(s):
2014

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