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Abstract
The online classified business in India was dominated by Online Exchange (OLX) and Quikr. OLX was first launched in Argentina and later spread to Africa, America and Europe. OLX has presence in more than 100 countries. The Indian operation started in 2006. Quikr was launched in 2008. Unlike online retailers, both sites target users who are less sophisticated and skeptical about online transaction. These listing sites provide users to interact with the seller and get the feel of things before buying them. This case discusses about the business and revenue generation model of OLX compared to Quikr. OLX India offered freemium listing but Quikr had paid listings. User acquisition was OLX’s top priority and not revenue. The points of similarity and differentiation between OLX India and Quikr are the key highlights of this case. There was only a thin line of difference between the strategies pursued by the 2 companies. Success depended on quality of responses and fast response time. OLX India had to come up with strategies to catapult the company to a market leader position and to thwart competition from Quikr.
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Abstract
The online classified business in India was dominated by Online Exchange (OLX) and Quikr. OLX was first launched in Argentina and later spread to Africa, America and Europe. OLX has presence in more than 100 countries. The Indian operation started in 2006. Quikr was launched in 2008. Unlike online retailers, both sites target users who are less sophisticated and skeptical about online transaction. These listing sites provide users to interact with the seller and get the feel of things before buying them. This case discusses about the business and revenue generation model of OLX compared to Quikr. OLX India offered freemium listing but Quikr had paid listings. User acquisition was OLX’s top priority and not revenue. The points of similarity and differentiation between OLX India and Quikr are the key highlights of this case. There was only a thin line of difference between the strategies pursued by the 2 companies. Success depended on quality of responses and fast response time. OLX India had to come up with strategies to catapult the company to a market leader position and to thwart competition from Quikr.
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