Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Subject category: Marketing
Published by: INSEEC - Organisation et Développement
Published in: 2014
Length: 19 pages
Data source: Field research

Abstract

Caroll is a French clothing brand, created in 1963 which now is owned by the Vivarte Group. The brand has celebrated its 50th anniversary and tries to adapt to the new trends in order to remain dynamic. It fulfils its customers' demands by designing collections both chic and modern. The brand has recently elected Sienna Miller as its muse, thus attracting a more trendy and modern clientele. Once again, Caroll shows its originality by designing a swimsuit collection. The beachwear market is the only one which is not penalised by the general economic crisis. With an increase of 36% in 2012 in France, many companies also try to capt the customer's attention. Consequently, the market of swimsuits is highly competitive and new ideas flourish: textiles which allow sun-tanning through their mesh, which enable to dry quickly, customisable swimming-costumes, the choice is huge... Caroll must therefore adapt its strategy of differentiation in order to be up to its image and know-how.
Location:
Size:
Large French clothing company
Other setting(s):
Daily

About

Abstract

Caroll is a French clothing brand, created in 1963 which now is owned by the Vivarte Group. The brand has celebrated its 50th anniversary and tries to adapt to the new trends in order to remain dynamic. It fulfils its customers' demands by designing collections both chic and modern. The brand has recently elected Sienna Miller as its muse, thus attracting a more trendy and modern clientele. Once again, Caroll shows its originality by designing a swimsuit collection. The beachwear market is the only one which is not penalised by the general economic crisis. With an increase of 36% in 2012 in France, many companies also try to capt the customer's attention. Consequently, the market of swimsuits is highly competitive and new ideas flourish: textiles which allow sun-tanning through their mesh, which enable to dry quickly, customisable swimming-costumes, the choice is huge... Caroll must therefore adapt its strategy of differentiation in order to be up to its image and know-how.

Settings

Location:
Size:
Large French clothing company
Other setting(s):
Daily

Related