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Subject category: Marketing
Published by: OMNES EDUCATION Group
Published in: 2014
Length: 20 pages
Data source: Field research

Abstract

Fast food companies are facing a major difficulty: how to keep their talents. Today, Sushishop benefits from a very good brand image and thus receives many spontaneous job applications. It nevertheless is a real challenge to keep employees within the company. The collaborators are mainly under 25 year old and no executives belong to this age bracket (indeed, they are between 26-34). But it is among the less-than-25 that is found the potential SushiShop pool of talents. This is why it is important to find means to gain their loyalty. The organisation of the restaurants is pyramidal and has a separation between office and kitchen. It is thus very important to have an employee from the anterior level being trained and ready to substitute for his direct superior in case of leave. We also can mark that the length of service or 'seniority' is less than 3 years. It is thus necessary to train collaborators rapidly after they arrive on the job. SushiShop Catering has 15 years of experience in the field of fastfood and is the leader of sushi delivery. Because of this position, the company must remain examplary in its RH policy. Presently, SushiShop is losing its talents because its career evolution opportunities are not visible enough. Moreover the training sessions and career perspectives are effective only starting at the level of assistants, whereas the potential is at the basis: delivery-boys and team-members.
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About

Abstract

Fast food companies are facing a major difficulty: how to keep their talents. Today, Sushishop benefits from a very good brand image and thus receives many spontaneous job applications. It nevertheless is a real challenge to keep employees within the company. The collaborators are mainly under 25 year old and no executives belong to this age bracket (indeed, they are between 26-34). But it is among the less-than-25 that is found the potential SushiShop pool of talents. This is why it is important to find means to gain their loyalty. The organisation of the restaurants is pyramidal and has a separation between office and kitchen. It is thus very important to have an employee from the anterior level being trained and ready to substitute for his direct superior in case of leave. We also can mark that the length of service or 'seniority' is less than 3 years. It is thus necessary to train collaborators rapidly after they arrive on the job. SushiShop Catering has 15 years of experience in the field of fastfood and is the leader of sushi delivery. Because of this position, the company must remain examplary in its RH policy. Presently, SushiShop is losing its talents because its career evolution opportunities are not visible enough. Moreover the training sessions and career perspectives are effective only starting at the level of assistants, whereas the potential is at the basis: delivery-boys and team-members.

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Other setting(s):
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