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Teaching note
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Reference no. 514-142-8
Subject category: Marketing
Authors: Tristan WK Chong (Xi'an Jiaotong-Liverpool University); Irma Janita (Xi'an Jiaotong-Liverpool University); Dong Bian (emlyon business school, Shanghai Campus)
Originally published in: 2014
Revision date: 10-Jan-2018
Length: 6 pages
Data source: Published sources
Share a link: https://casecent.re/p/124959
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 514-142-1
Subject category: Marketing
Authors: Tristan WK Chong (Xi'an Jiaotong-Liverpool University); Irma Janita (Xi'an Jiaotong-Liverpool University); Dong Bian (emlyon business school, Shanghai Campus)
Originally published in: 2014
Revision date: 10-Jan-2018
Length: 10 pages
Data source: Published sources
Topics: e-Business strategies; e-Marketing; SMEs; China; B2B e-marketplace; Glass industry; Suzhou Industrial Park; Alibaba.com; Internet marketing
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 514-142-1
Subject category: Marketing
Authors: Tristan WK Chong (Xi'an Jiaotong-Liverpool University); Irma Janita (Xi'an Jiaotong-Liverpool University); Dong Bian (emlyon business school, Shanghai Campus)
Originally published in: 2014
Revision date: 10-Jan-2018
Length: 10 pages
Data source: Published sources
Topics: e-Business strategies; e-Marketing; SMEs; China; B2B e-marketplace; Glass industry; Suzhou Industrial Park; Alibaba.com; Internet marketing
View full details