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Compact case
Case flyer
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Reference no. 514-147-1
Subject category: Marketing
Authors: Syed Abdul Samad (Bennett, Coleman & Co. Ltd.); Nagendra V Chowdary (Bennett, Coleman & Co. Ltd.)
Published in: 2014

Abstract

This case flyer can be used to understand the strategic importance of positioning of both - a company and its merchandise/products. Set in the backdrop of Fabindia’s celebrated ‘social-enterprise’ model, this case flyer enables a discussion on the business model components and the need to tweak some of those components as the company evolves. Rather, should a company tweak its business model as it evolves, to stay relevant? This case flyer, which is based on an article from The Economic Times, discusses about Fabindia’s (an ethnic wear retail chain) plans of introducing Western wear in its retail stores to attract more young Indian consumers. What is its business model? What are its critical success factors? Which innovations made it a successful niche player in the Indian apparel market? The case flyer is suitable for teaching concepts like Business Model, Reverse Positioning and Innovations in Retailing. The case flyer provides scope for debating whether Fabindia’s decision to introduce western wear is apt. The case flyer also enables to analyze the implications of introducing western wear in its stores.
Location:
Industry:
Other setting(s):
2013

About

Abstract

This case flyer can be used to understand the strategic importance of positioning of both - a company and its merchandise/products. Set in the backdrop of Fabindia’s celebrated ‘social-enterprise’ model, this case flyer enables a discussion on the business model components and the need to tweak some of those components as the company evolves. Rather, should a company tweak its business model as it evolves, to stay relevant? This case flyer, which is based on an article from The Economic Times, discusses about Fabindia’s (an ethnic wear retail chain) plans of introducing Western wear in its retail stores to attract more young Indian consumers. What is its business model? What are its critical success factors? Which innovations made it a successful niche player in the Indian apparel market? The case flyer is suitable for teaching concepts like Business Model, Reverse Positioning and Innovations in Retailing. The case flyer provides scope for debating whether Fabindia’s decision to introduce western wear is apt. The case flyer also enables to analyze the implications of introducing western wear in its stores.

Settings

Location:
Industry:
Other setting(s):
2013

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