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Authors: Antonio Garcia de Castro (Instituto Internacional San Telmo); Jose Boccherini Bogert (Instituto Internacional San Telmo); Rocio Reina Paniagua (Instituto Internacional San Telmo)
Published in: 2014

Abstract

This is part of a case series. In January 2013, as a result of a routine authenticity test carried out in Ireland, traces of horsemeat were found in certain beef products. There were some major retailers concerned. In that memento a crisis appears in Europe were consumers started to doubt about the safety and traceability of the products they are eating. Nestle, which is very aware of what its consumer thinks, immediately answered and checked that they weren’t affected. However, Jose Lopez, Executive Vice President of Operations wanted to have all the information and organise a meeting. Was too hasty calling a meeting? Did Nestle really have to do anything? What actions had to be proposed? What decisions had to be taken.
Location:
Industry:
Other setting(s):
2013

About

Abstract

This is part of a case series. In January 2013, as a result of a routine authenticity test carried out in Ireland, traces of horsemeat were found in certain beef products. There were some major retailers concerned. In that memento a crisis appears in Europe were consumers started to doubt about the safety and traceability of the products they are eating. Nestle, which is very aware of what its consumer thinks, immediately answered and checked that they weren’t affected. However, Jose Lopez, Executive Vice President of Operations wanted to have all the information and organise a meeting. Was too hasty calling a meeting? Did Nestle really have to do anything? What actions had to be proposed? What decisions had to be taken.

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Location:
Industry:
Other setting(s):
2013

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