Subject category:
Ethics and Social Responsibility
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources
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https://casecent.re/p/125213
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Abstract
The Aam Admi (Common Man) Party stunned the Indian political system by capturing power in the Delhi assembly elections barely a year after it came into existence. The party then set its sights on the 2014 general elections. Leveraging on the increasing internet & mobile usage in India, the party built up a highly successful social media strategy. The case talks about AAP’s social media strategy against the backdrop of the new generation of Indian voters and compares AAPs social media strategy with those of its competitors.
Subject category:
Ethics and Social Responsibility
Published by:
IBS Case Development Center
Length: 6 pages
Data source: Published sources
About
Abstract
The Aam Admi (Common Man) Party stunned the Indian political system by capturing power in the Delhi assembly elections barely a year after it came into existence. The party then set its sights on the 2014 general elections. Leveraging on the increasing internet & mobile usage in India, the party built up a highly successful social media strategy. The case talks about AAP’s social media strategy against the backdrop of the new generation of Indian voters and compares AAPs social media strategy with those of its competitors.
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Subject category:
Ethics and Social Responsibility
Published by:
IBS Case Development Center
Length: 6 pages
Data source: Published sources