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Case
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Reference no. 414-135-1
Authors: C Vijayabanu (Sastra University); C Therasa (Sastra University); V Vijayanand (Sastra University)
Published in: 2014
Length: 9 pages
Data source: Published sources

Abstract

By 2020, the workplace will be swamped by Generation Y, and in today’s competitive business scenario it is a must for organisation to have a full-fledged understanding about Generation Y in various dimensions like the learning, adaptability, working style, superior relationships, pay expectations, career and promotional growth, retention aspects etc, since the business is not going to survive without them in future. Gen y is a generation full of innovation, technology savvy, self-indulgent and boundary less. This is the first time that managers have to handle three different types of workforce, each with unique set of values and skills. Since managers know how to get more out of the previous generations, it is a challenge for managers to understand the unique expectations from the millennial that will fetch more economic and environmental benefits to their organisation.
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Abstract

By 2020, the workplace will be swamped by Generation Y, and in today’s competitive business scenario it is a must for organisation to have a full-fledged understanding about Generation Y in various dimensions like the learning, adaptability, working style, superior relationships, pay expectations, career and promotional growth, retention aspects etc, since the business is not going to survive without them in future. Gen y is a generation full of innovation, technology savvy, self-indulgent and boundary less. This is the first time that managers have to handle three different types of workforce, each with unique set of values and skills. Since managers know how to get more out of the previous generations, it is a challenge for managers to understand the unique expectations from the millennial that will fetch more economic and environmental benefits to their organisation.

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