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Case
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Reference no. 9B13CC034
Simplified Chinese language
Published by: Ivey Publishing
Originally published in: 2014
Version: 2013-10-11
Revision date: 19-Dec-2014

Abstract

This is a Simplified Chinese version. Landsbankinn hf was the market leading financial institution in Iceland. The chief executive officer took on his role in mid-2010. At a time when employee morale and customer satisfaction was essentially non-existent, and bankers were widely seen as nation-destroying criminals, he was hired to build a sustainable operation with a reputable brand and restore trust among employees, politicians, regulators, industry peers and customers. Building a positive relationship with Icelanders would be particularly difficult for Landsbankinn because it was moving forward using the decimated brand of its failed predecessor. The Icelandic people would want to know and see what exactly had changed that made the bank a trustworthy institution.
Location:
Size:
Large
Other setting(s):
2010

About

Abstract

This is a Simplified Chinese version. Landsbankinn hf was the market leading financial institution in Iceland. The chief executive officer took on his role in mid-2010. At a time when employee morale and customer satisfaction was essentially non-existent, and bankers were widely seen as nation-destroying criminals, he was hired to build a sustainable operation with a reputable brand and restore trust among employees, politicians, regulators, industry peers and customers. Building a positive relationship with Icelanders would be particularly difficult for Landsbankinn because it was moving forward using the decimated brand of its failed predecessor. The Icelandic people would want to know and see what exactly had changed that made the bank a trustworthy institution.

Settings

Location:
Size:
Large
Other setting(s):
2010

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