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Authors: Paulami Mitra (IESEG School of Management); Anna Canato (IESEG School of Management)
Published in: 2014
Length: 17 pages
Data source: Field research

Abstract

This case study demonstrates the establishment of a French start-up called 'Le Slip Francais'. It discusses how its founder has been able to create a new business venture and manage it successfully in the face of a difficult economic period. The company stresses its ‘French’ identity and ensures all its products are 100% made in France. The management capabilities of this firm are dynamic. They have the potential to pose a challenge to some industries and clusters such as manufacturing in the emerging countries as well as threaten the concept of selling via physical stores in this new age of communication 2.0. Certain funding models of entrepreneurial activities such as equity funding and debt have been replaced by models such as crowd funding by this innovative firm. The case is intended to serve pedagogic purposes for courses on strategic management, innovation management and entrepreneurship, especially in the fashion and luxury sector. Senior bachelor students or master students are the target audiences.
Location:
Industry:
Size:
Small business
Other setting(s):
2011 to present (October 2014)

About

Abstract

This case study demonstrates the establishment of a French start-up called 'Le Slip Francais'. It discusses how its founder has been able to create a new business venture and manage it successfully in the face of a difficult economic period. The company stresses its ‘French’ identity and ensures all its products are 100% made in France. The management capabilities of this firm are dynamic. They have the potential to pose a challenge to some industries and clusters such as manufacturing in the emerging countries as well as threaten the concept of selling via physical stores in this new age of communication 2.0. Certain funding models of entrepreneurial activities such as equity funding and debt have been replaced by models such as crowd funding by this innovative firm. The case is intended to serve pedagogic purposes for courses on strategic management, innovation management and entrepreneurship, especially in the fashion and luxury sector. Senior bachelor students or master students are the target audiences.

Settings

Location:
Industry:
Size:
Small business
Other setting(s):
2011 to present (October 2014)

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