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Case
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Reference no. F-0906-E
Published by: IESE Business School
Originally published in: 2014
Version: 28 March 2014
Length: 15 pages
Data source: Published sources

Abstract

Mark Frissora, Hertz's chief executive officer and chairman of the Board, had been pushing Elyse Douglas, the company's chief financial officer, to come up with a figure. The figure was how much Hertz should bid to acquire Dollar Thrifty and still generate value for Hertz's shareholders. Frissora had been pursuing the acquisition of Dollar Thrifty for almost three years now, and yet a deal remained elusive. 'It's now or never,' Frissora told Douglas in early August 2012, when he asked her to come up with a suggested bid for Dollar Thrifty before the week ended.
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Abstract

Mark Frissora, Hertz's chief executive officer and chairman of the Board, had been pushing Elyse Douglas, the company's chief financial officer, to come up with a figure. The figure was how much Hertz should bid to acquire Dollar Thrifty and still generate value for Hertz's shareholders. Frissora had been pursuing the acquisition of Dollar Thrifty for almost three years now, and yet a deal remained elusive. 'It's now or never,' Frissora told Douglas in early August 2012, when he asked her to come up with a suggested bid for Dollar Thrifty before the week ended.

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