Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

The case is about the journey of the world’s largest automobile manufacturer, Toyota Motor Corporation (Toyota), in the world’s largest car market, China,. Toyota entered China in the 1930s when it built plants in Tianjin and Shanghai and carried out local assembly in China. The case discusses the strategies adopted by Toyota to tap the Chinese market. The strategies of Toyota in China included developing sales structure and logistics networks as well as adopting a specific hybrid car strategy for the Chinese market. However, Toyota’s performance in China was affected as the company had been facing troubles in China due to the World War II legacy. The political tensions between China and Japan in terms of riots in 2005, labor unrest in 2010, and widespread protests in 2012 over a territorial dispute between the two countries, affected Toyota’s operations in the country.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Industry:
Size:
Very large
Other setting(s):
2005-2014

About

Abstract

The case is about the journey of the world’s largest automobile manufacturer, Toyota Motor Corporation (Toyota), in the world’s largest car market, China,. Toyota entered China in the 1930s when it built plants in Tianjin and Shanghai and carried out local assembly in China. The case discusses the strategies adopted by Toyota to tap the Chinese market. The strategies of Toyota in China included developing sales structure and logistics networks as well as adopting a specific hybrid car strategy for the Chinese market. However, Toyota’s performance in China was affected as the company had been facing troubles in China due to the World War II legacy. The political tensions between China and Japan in terms of riots in 2005, labor unrest in 2010, and widespread protests in 2012 over a territorial dispute between the two countries, affected Toyota’s operations in the country.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Industry:
Size:
Very large
Other setting(s):
2005-2014

Related