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Case
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Reference no. BAB274C
Subject category: Marketing
Authors: Krista M Hill (Bridgewater State University); Anne Roggeveen (Babson College); Dhruv Grewal (Babson College); Jens Nordfalt (Stockholm School of Economics)
Published by: Babson College
Originally published in: 2014
Version: December 2014
Length: 12 pages
Data source: Field research
Topics: Market research; Field Experiments; Retail; Displays
Share a link: https://casecent.re/p/125941
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Abstract

Part of the Babson Worldwide Collection. The ICA case describes digital signage as an innovation that the ICA grocery chain might introduce throughout its Nordic region stores. It details the research methodology used to examine the effectiveness of this innovation, then poses a dilemma by noting that the three research studies present conflicting results.
Location:
Nordic region
Industry:
Retail
Teaching note
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Reference no. BAB274TN
Subject category: Marketing
Authors: Krista M Hill (Bridgewater State University); Anne Roggeveen (Babson College); Dhruv Grewal (Babson College); Jens Nordfalt (Stockholm School of Economics)
Published by: Babson College
Originally published in: 2014
Version: December 2014
Length: 5 pages
Data source: Field research
View full details

About

Abstract

Part of the Babson Worldwide Collection. The ICA case describes digital signage as an innovation that the ICA grocery chain might introduce throughout its Nordic region stores. It details the research methodology used to examine the effectiveness of this innovation, then poses a dilemma by noting that the three research studies present conflicting results.

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Location:
Nordic region
Industry:
Retail

Related

Teaching note
-
Reference no. BAB274TN
Subject category: Marketing
Authors: Krista M Hill (Bridgewater State University); Anne Roggeveen (Babson College); Dhruv Grewal (Babson College); Jens Nordfalt (Stockholm School of Economics)
Published by: Babson College
Originally published in: 2014
Version: December 2014
Length: 5 pages
Data source: Field research
View full details