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This caselet can be used for understanding the accounting, financing and investing implications of stock splits. Having made their entry in early 1960s, stock splits have largely been the effect of heightened trading of company’s shares. Every established company would have a history of its stock splits. However, the late 1990s, early 2000s coupled with 2008 global financial meltdown meant stock splits to be a relic. With Google and Apple announcing their stock splits in April 2014, the stock market and investor community once again seem to be celebrating good times. While Google announced its stock split with issuing of ‘Class C’ shares, Apple announced a traditional stock split. The market reactions, however, were different. Are they to last long? What would be the effect of these stock splits on share prices and shareholder wealth? What would be their short-term and long-term effects?