Product details

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Abstract

The case describes marketing and IT challenges faced by Atone hospital. Atone was a leading super specialty hospital chain providing comprehensive medical care to people all over northern India through their 7 branches. Each hospital had its own 300 plus bed facility and on an average provides treatment to over 400,000 patients per year. The case explores the importance of information technology in healthcare sector. This case highlights the significance of analytics for hospitals like Atone analyses the scenarios towards adopting hospital analytics. The need for marketing strategy and brand building are also touched upon. The case also analyses the technicalities, business dilemma and marketing perspectives in the adoption of hospital analytics.
Location:
Size:
150-200 employees
Other setting(s):
7 December 2014

About

Abstract

The case describes marketing and IT challenges faced by Atone hospital. Atone was a leading super specialty hospital chain providing comprehensive medical care to people all over northern India through their 7 branches. Each hospital had its own 300 plus bed facility and on an average provides treatment to over 400,000 patients per year. The case explores the importance of information technology in healthcare sector. This case highlights the significance of analytics for hospitals like Atone analyses the scenarios towards adopting hospital analytics. The need for marketing strategy and brand building are also touched upon. The case also analyses the technicalities, business dilemma and marketing perspectives in the adoption of hospital analytics.

Settings

Location:
Size:
150-200 employees
Other setting(s):
7 December 2014

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