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Frezite had an early start in internationalisation just a few years after its foundation. The experience gained after years doing business with nearby countries brought the company face to face with an important and difficult challenge: the launch of an operation in Brazil, a continent distant from its headquarters. Although facing many difficulties in this new venture, the Internationalisation in Brazil has been a very successful one, a success that has continued in the past 15 years. The company has gone through major changes during its period in the new continent: after starting with exports it has set up a production unit in the country, furthering the level of Internationalisation. This case study aims at understanding how the Internationalisation in Brazil was made and to analyse its main features.