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Case
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Reference no. 9-314-P05
Portuguese language
Subject category: Strategy and General Management
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 12 May 2012
Revision date: 11-Apr-2019
Length: 12 pages
Data source: Published sources
Topics: Collaborative innovation; Food assistance; Foreign investments; Net profit; Resource allocation; Mergers & acquisitions; Developing countries; Innovation; Core competencies; Community development; Competitive advantage; Execution; Strategy formulation; Global business; Strategic positioning
Share a link: https://casecent.re/p/126508
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Abstract

This is a Portuguese version. In 1997 Nestle committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestle including merger and acquisition choices, strategies for improving products, and packaging innovations that helped Nestle built credibility with the consumer in NHW, raised profit margins, continued strong growth and differentiated the firm.
Industry:
Beverages
Size:
USD116.2 billion, 280000 employees
Other setting(s):
2011
Teaching note
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Reference no. 5-312-062
Subject category: Strategy and General Management
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 4 January 2012
Length: 12 pages
Data source: Published sources
View full details

About

Abstract

This is a Portuguese version. In 1997 Nestle committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestle including merger and acquisition choices, strategies for improving products, and packaging innovations that helped Nestle built credibility with the consumer in NHW, raised profit margins, continued strong growth and differentiated the firm.

Settings

Industry:
Beverages
Size:
USD116.2 billion, 280000 employees
Other setting(s):
2011

Related

Teaching note
-
Reference no. 5-312-062
Subject category: Strategy and General Management
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 4 January 2012
Length: 12 pages
Data source: Published sources
View full details