Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

TREKKING AVENTURE is a case which is based upon a real case and which presents the advantage of synthesising recurrent problematics encountered by middle-sized companies in niche tourism sectors. TREKKING AVENTURE represents a key-player in the sector of Travels by foot. This specificity implies a good understanding and impregnation of a Mountain-centered corporate culture, the founders being themselves certified High-Mountain Guides on the one hand, and also because the context of economical growth which TREKKING AVENTURE is undergoing obliges them to readapt their practices while respecting their brand image and ethics. It is in this environment that TREKKING AVENTURE has seen its staff multiply by 2.5 in three years’ time and that a job postion as communication manager, responsible for internal communication, has been created. The main mission in this case is to succeed in federating all of the players around the company’s dynamics, analyse and share the company’s ethics with all of the players and end up by designing a coherent internal/external communication plan. Moreover, a general reflection will have to be led within the marketing department, also aiming at an evolution of the company’s practices. Because of its immersive characteristics, TREKKING AVENTURE is also the opportunity to apply notions of marketing and of communication at a territorial scale.
Location:
Industry:
Size:
National
Other setting(s):
Daily

About

Abstract

TREKKING AVENTURE is a case which is based upon a real case and which presents the advantage of synthesising recurrent problematics encountered by middle-sized companies in niche tourism sectors. TREKKING AVENTURE represents a key-player in the sector of Travels by foot. This specificity implies a good understanding and impregnation of a Mountain-centered corporate culture, the founders being themselves certified High-Mountain Guides on the one hand, and also because the context of economical growth which TREKKING AVENTURE is undergoing obliges them to readapt their practices while respecting their brand image and ethics. It is in this environment that TREKKING AVENTURE has seen its staff multiply by 2.5 in three years’ time and that a job postion as communication manager, responsible for internal communication, has been created. The main mission in this case is to succeed in federating all of the players around the company’s dynamics, analyse and share the company’s ethics with all of the players and end up by designing a coherent internal/external communication plan. Moreover, a general reflection will have to be led within the marketing department, also aiming at an evolution of the company’s practices. Because of its immersive characteristics, TREKKING AVENTURE is also the opportunity to apply notions of marketing and of communication at a territorial scale.

Settings

Location:
Industry:
Size:
National
Other setting(s):
Daily

Related