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Case
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Reference no. 9-515-042
Subject category: Strategy and General Management
Authors: Jose Alvarez (Harvard Business School); Mary Shelman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 10 February 2017
Revision date: 15-May-2019
Length: 28 pages
Data source: Field research
Topics: Disruptive innovation; Marketing; Product positioning; Value creation; Strategy
Share a link: https://casecent.re/p/126727
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Abstract

Privately held Simplot has developed a new genetically engineered potato that substantially reduces waste and does not turn brown after cutting. Unlike other GMOs, it does not contain foreign genes. The case describes the company's commercialization plans in light of the complex environment surrounding genetically modified foods.
Location:
United States
Industries:
Agriculture, forestry, fishing & hunting; Genetically modified food; Agribusiness; Biotechnology
Size:
> USD1 billion, Fortune 500
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Abstract

Privately held Simplot has developed a new genetically engineered potato that substantially reduces waste and does not turn brown after cutting. Unlike other GMOs, it does not contain foreign genes. The case describes the company's commercialization plans in light of the complex environment surrounding genetically modified foods.

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Location:
United States
Industries:
Agriculture, forestry, fishing & hunting; Genetically modified food; Agribusiness; Biotechnology
Size:
> USD1 billion, Fortune 500

Related

Sorry, this product has no related items.