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Abstract
In this paper, it is argued that a need exists for a flexible environmental compliance program specifically developed for small commercial/industrial property owners. The entrepreneurially-oriented small commercial/industrial property owner is identified as the appropriate target market for early acceptance of an innovative voluntary environmental compliance program. Drawing on research from the fields of entrepreneurship, marketing and strategy, an approach to the development of such a program is suggested.
Published by:
Allied Business Academies
Length: 10 pages
About
Abstract
In this paper, it is argued that a need exists for a flexible environmental compliance program specifically developed for small commercial/industrial property owners. The entrepreneurially-oriented small commercial/industrial property owner is identified as the appropriate target market for early acceptance of an innovative voluntary environmental compliance program. Drawing on research from the fields of entrepreneurship, marketing and strategy, an approach to the development of such a program is suggested.
Related
Published by:
Allied Business Academies
Length: 10 pages