Product details

The Bright Food Group (Bright Food) was a large-scale food industry player based in Shanghai. From its initial days, Bright Food pursued for global expansion strategy in businesses like modern agriculture, sugar and diary. As part of this, the company made many international deals and also decided to list the acquired companies in the stock exchanges. In 2010, the company acquired 51% stake in New Zealand based Synlait Milk Ltd. The company also signed an MOU and made a joint venture with GNC, but failed to meet the requirement for the deal. In 2012, Bright Food acquired Weetabix. Thereafter, in 2014, the company invested in olive oil company Salov. The company also planned to acquire diary products group named Glanbia Plc. Bright Food had wide distribution network and strong brand image among the Chinese consumers. Leveraging this, the company tried for overseas expansion in countries like Southeast Asia, North America, Europe, New Zealand and Australia. Amidst such a situation it remained to be seen whether Bright Food would be able to overcome industry specific challenges and expand its global footprint.