Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 4 pages
Data source: Published sources
Topics:
QR codes; Rio de Janerio; Brazil; Tourism industry; Sidewalks; Smartphone; Apps; Immediate information
Abstract
The case is about the city of Rio de Janerio (Rio) in Brazil, which uses QR codes to provide tourists information about the city. The sidewalks in the city have unique mosaic patterns and the QR codes have been embedded in these. On scanning the code and downloading the app, tourists can get information about the place and the nearby tourist attractions. The case discusses how the technology usage was transforming the channels of communication and information.
Location:
Other setting(s):
2012-2013
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 3 pages
Data source: Published sources
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Abstract
The case is about the city of Rio de Janerio (Rio) in Brazil, which uses QR codes to provide tourists information about the city. The sidewalks in the city have unique mosaic patterns and the QR codes have been embedded in these. On scanning the code and downloading the app, tourists can get information about the place and the nearby tourist attractions. The case discusses how the technology usage was transforming the channels of communication and information.
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Location:
Other setting(s):
2012-2013
Related
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 3 pages
Data source: Published sources