Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 7 pages
Data source: Published sources
Topics:
elavO; Toilet seat sanitizer spray; Marketing strategies; Sanitizer spray; Hygieni; Toilet, clinica; Limee; Germs; Enterococci; E-coli; Aeruginosa; Health care; Sanjeeda Sheikh; SAFESEAT surface sanitizer; Holy seat; JUC toilet seat sanitizing sprays; Safe4U; Sanitt Spray; Asian aerosol; Amra Remedies Ltd; Toilet seat; Sanitizer; Urinary Tract Infection (UTI); Public toilet women
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Abstract
The case discusses a newly launched product - elavO - a toilet seat sanitizer seat in India. Toilet seat sanitizers were a relatively new product category in India where public toilets were known to be mostly dirty, unhygienic, and foul smelling. The case discusses the marketing and distribution strategies of Amra Remedies Ltd., producer of elavO. It provides enough scope to discuss and explore the need for and successful launch of a new product category in India and other similar countries.
About
Abstract
The case discusses a newly launched product - elavO - a toilet seat sanitizer seat in India. Toilet seat sanitizers were a relatively new product category in India where public toilets were known to be mostly dirty, unhygienic, and foul smelling. The case discusses the marketing and distribution strategies of Amra Remedies Ltd., producer of elavO. It provides enough scope to discuss and explore the need for and successful launch of a new product category in India and other similar countries.