Product details

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Abstract

The case discusses a newly launched product - elavO - a toilet seat sanitizer seat in India. Toilet seat sanitizers were a relatively new product category in India where public toilets were known to be mostly dirty, unhygienic, and foul smelling. The case discusses the marketing and distribution strategies of Amra Remedies Ltd., producer of elavO. It provides enough scope to discuss and explore the need for and successful launch of a new product category in India and other similar countries.
Location:
Industry:
Size:
Small
Other setting(s):
2012

About

Abstract

The case discusses a newly launched product - elavO - a toilet seat sanitizer seat in India. Toilet seat sanitizers were a relatively new product category in India where public toilets were known to be mostly dirty, unhygienic, and foul smelling. The case discusses the marketing and distribution strategies of Amra Remedies Ltd., producer of elavO. It provides enough scope to discuss and explore the need for and successful launch of a new product category in India and other similar countries.

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Location:
Industry:
Size:
Small
Other setting(s):
2012

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