Subject category:
Marketing
Published by:
Amity Research Centers
Length: 8 pages
Data source: Published sources
Topics:
TVS & Sons; Virtual dealership model; Passenger vehicle manufacturers in India; Federation of automobile dealers association; Car dealerships in India; JD power 2014 India sales satisfaction index; TVS & Sons’ new car dealership model; Car-less dealership; India’s large commercial vehicle dealers; T V Sundram Iyengar & Sons Limited; DSWAMI Study; JD power 2014 India customer service index; Indian automobile industry; Automotive dealers in India; Virtual dealership model without cars
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Abstract
In December 2014, TVS & Sons was thinking of setting up a virtual car dealership model where real cars would be absent. Instead, there would be internet-enabled displays which would allow visitors to have a look at the various brands available. The sales person would act as a product advisor and would help a customer shortlist his/her product and also offer valuable advice. The moment a particular car would get shortlisted by a customer, it would be sent to the address specified by the customer at his/her convenient time for a test drive. However, this announcement was made at a time when the passenger vehicle market was gradually recovering from a long period of slump for nine consecutive months till April 2014 and secondly, when 90% of the car dealers in the country were incurring losses and searching for allied businesses as a de-risking option. Amidst this scenario, whether this virtual car dealership model would gain success in India in the near future should be waited and seen.
Subject category:
Marketing
Published by:
Amity Research Centers
Length: 5 pages
Data source: Published sources
About
Abstract
In December 2014, TVS & Sons was thinking of setting up a virtual car dealership model where real cars would be absent. Instead, there would be internet-enabled displays which would allow visitors to have a look at the various brands available. The sales person would act as a product advisor and would help a customer shortlist his/her product and also offer valuable advice. The moment a particular car would get shortlisted by a customer, it would be sent to the address specified by the customer at his/her convenient time for a test drive. However, this announcement was made at a time when the passenger vehicle market was gradually recovering from a long period of slump for nine consecutive months till April 2014 and secondly, when 90% of the car dealers in the country were incurring losses and searching for allied businesses as a de-risking option. Amidst this scenario, whether this virtual car dealership model would gain success in India in the near future should be waited and seen.
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Subject category:
Marketing
Published by:
Amity Research Centers
Length: 5 pages
Data source: Published sources