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Inner City Renovation (ICR) was a social enterprise established to address decaying infrastructure of inner city Winnipeg neighborhoods while providing opportunities for their residents - who would otherwise likely have been unemployed and on social assistance - to learn a trade and earn a living. ICR created 30 full-time permanent jobs and completed more than 100 construction projects in the Winnipeg area. However, its financial viability was an issue. It had lost money on operations every year and was close to the limit on its line of credit. While its most important customer had just ceased operations, which threatened the very existence of ICR, its founder was determined to keep it going.