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This is part of a case series. This case method enables learners to discover the strategy, concrete operating mode and the business model of a major modern music festival: the Belfort Eurockeennes. More specifically, the case can be used to illustrate a number of stakes involved in organising a festival managed by an association relying upon a multiplicity of resources (ticket sales, sponsoring, corporate patronage, subsidies, etc) provided by various stakeholders (spectators, companies, local authorities, volunteers, etc). The case thus allows learners to understand the role of a festival for its region and stakeholders, understand the business model specific to modern music festivals and reflect on the links between fundraising and the general strategy of an association. Case A presents a detailed history of the festival, its strategic positioning, and its organisation and business model, notably the particular place of fundraising among companies. Case B explains in a concise way what has really happened since 2011 and the way in which the 'Eurocks solidaires' transpired to meet the challenges faced by the association in Case A.