The independent home of the case method - and a charity. Make an impact and  donate

Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 315-115-1
Published by: Amity Research Centers
Published in: 2015
Length: 11 pages
Data source: Published sources

Abstract

Real life Iron Man Elon Musk’s (Musk) Space Exploration Technologies (SpaceX) gained worldwide attention as the only private company to return a spacecraft from low-Earth orbit for the first time in December 2010. The company created another historic milestone when in May 2012 its Dragon spacecraft attached to the International Space Station, exchanged cargo payloads, and returned to Earth safely. SpaceX came to be known as the Southwest Airlines of rocket launchers due to its reliability and low-cost. SpaceX planned to replicate this success in launching commercial rockets with commercial satellites. Sending manned missions to Mars has also been a long time ambition of the serial entrepreneur whose name was attached to successful startups such as Paypal, Tesla and Solar City. In January 2015, Google and Fidelity made a major investment in SpaceX to the tune of $1 billion, drawn by SpaceX’s recent announcement to use satellites to provide low-cost Internet to remote places. Google itself shared similar ambitions for a long time in order to boost the number of people who would have access to its services. Experts wondered if this investment would result in a win-win proposition for Google and SpaceX in colonising Mars as well as providing Internet connectivity on Earth.
Location:
Industry:
Other setting(s):
2015

About

Abstract

Real life Iron Man Elon Musk’s (Musk) Space Exploration Technologies (SpaceX) gained worldwide attention as the only private company to return a spacecraft from low-Earth orbit for the first time in December 2010. The company created another historic milestone when in May 2012 its Dragon spacecraft attached to the International Space Station, exchanged cargo payloads, and returned to Earth safely. SpaceX came to be known as the Southwest Airlines of rocket launchers due to its reliability and low-cost. SpaceX planned to replicate this success in launching commercial rockets with commercial satellites. Sending manned missions to Mars has also been a long time ambition of the serial entrepreneur whose name was attached to successful startups such as Paypal, Tesla and Solar City. In January 2015, Google and Fidelity made a major investment in SpaceX to the tune of $1 billion, drawn by SpaceX’s recent announcement to use satellites to provide low-cost Internet to remote places. Google itself shared similar ambitions for a long time in order to boost the number of people who would have access to its services. Experts wondered if this investment would result in a win-win proposition for Google and SpaceX in colonising Mars as well as providing Internet connectivity on Earth.

Settings

Location:
Industry:
Other setting(s):
2015

Related