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Abstract

Airtel mCommerce Services Limited was waiting for news from the Reserve Bank of India related to mobile banking regulations, as it was eager to unleash the massive potential and untapped opportunity in India regarding mobile commerce. Its service, Airtel Money, was struggling in India, but it had experienced a huge success in Africa. Though it had some initial success in India, it still had a long way to go to capture the Indian mobile market.
Location:
India
Industry:
Information, media and telecommunications
Size:
Large
Other setting(s):
2013
Teaching note
-
Reference no. 8B14E027
Subject category: Knowledge, Information and Communication Systems Management
Authors: Jayanthi Ranjan (Institute of Management Technology, Ghaziabad (IMT)); Parijat Upadhyay (Institute of Management Technology, Ghaziabad (IMT))
Published by: Ivey Publishing
Originally published in: 2014
Version: 2015-03-31
Length: 9 pages
Data source: Published sources
View full details

About

Abstract

Airtel mCommerce Services Limited was waiting for news from the Reserve Bank of India related to mobile banking regulations, as it was eager to unleash the massive potential and untapped opportunity in India regarding mobile commerce. Its service, Airtel Money, was struggling in India, but it had experienced a huge success in Africa. Though it had some initial success in India, it still had a long way to go to capture the Indian mobile market.

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Location:
India
Industry:
Information, media and telecommunications
Size:
Large
Other setting(s):
2013

Related

Teaching note
-
Reference no. 8B14E027
Subject category: Knowledge, Information and Communication Systems Management
Authors: Jayanthi Ranjan (Institute of Management Technology, Ghaziabad (IMT)); Parijat Upadhyay (Institute of Management Technology, Ghaziabad (IMT))
Published by: Ivey Publishing
Originally published in: 2014
Version: 2015-03-31
Length: 9 pages
Data source: Published sources
View full details