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Case
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Reference no. 9B14M147
Subject category: Strategy and General Management
Authors: Subhalaxmi Mohapatra (Author's Institution); Subhadip Roy (Indian Institute of Management Ahmedabad (IIMA))
Published by: Ivey Publishing
Originally published in: 2014
Version: 2015-01-15
Length: 10 pages
Data source: Field research
Topics: Growth strategy; Marketing; Small business; India; General management/strategy; International; Entrepreneurship
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Abstract

Based in Delhi, India, Sherry's Bakery (Sherry's) faced a host of challenges at the four-year point in its operations, with issues related to business expansion and management, cost management and fund procurement. The business had gradually grown from a hobby based on a love of baking into a home-based business that showed lots of potential for growth. The owner needed to devise a marketing and communication plan for her business since she wanted to turn Sherry's into a full-fledged bakery rather than simply operating from her kitchen.
Location:
India
Industry:
Accommodation and food services
Size:
Small
Other setting(s):
2013
Teaching note
-
Reference no. 8B14M147
Subject category: Strategy and General Management
Authors: Subhalaxmi Mohapatra (Author's Institution); Subhadip Roy (Indian Institute of Management Ahmedabad (IIMA))
Published by: Ivey Publishing
Originally published in: 2014
Version: 2015-03-31
Length: 12 pages
Data source: Field research
View full details

About

Abstract

Based in Delhi, India, Sherry's Bakery (Sherry's) faced a host of challenges at the four-year point in its operations, with issues related to business expansion and management, cost management and fund procurement. The business had gradually grown from a hobby based on a love of baking into a home-based business that showed lots of potential for growth. The owner needed to devise a marketing and communication plan for her business since she wanted to turn Sherry's into a full-fledged bakery rather than simply operating from her kitchen.

Settings

Location:
India
Industry:
Accommodation and food services
Size:
Small
Other setting(s):
2013

Related

Teaching note
-
Reference no. 8B14M147
Subject category: Strategy and General Management
Authors: Subhalaxmi Mohapatra (Author's Institution); Subhadip Roy (Indian Institute of Management Ahmedabad (IIMA))
Published by: Ivey Publishing
Originally published in: 2014
Version: 2015-03-31
Length: 12 pages
Data source: Field research
View full details