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Thumbnail image for product with reference number 515-090-1
Payforpresent.com: Consumer Behavior & Expansion Opportunities for a Web-based Start-up
Case
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Reference no. 515-090-1
Subject category: Marketing
Authors: Antonios Stamatogiannakis (IE Business School (Instituto de Empresa S.L.U)); Regina Mojica (IE Business School (Instituto de Empresa S.L.U))
Published by: IE Business School
Originally published in: 2015
Version: 14 January 2015
Revision date: 9-Aug-2016
Length: 16 pages
Data source: Field research
Share a link: https://casecent.re/p/128198
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Abstract

Dana Melosto, Chief Gifting Officer and Founder of Payforapresent.com (PFP), an on-line wedding registry, is considering which of three potential alternatives routes should she pursue in order to expand her business. Should she try to expand abroad, with a similar wedding-registry website? And if so, should she try first Mexico, or Spain? Or, should she try to enter the crowd-funding business? The decision must be taken now, and (because of the lack of money, workforce, and resources in general) the three options are mutually exclusive. Dana should consider what are the consumer needs for each of those alternative expansion routes, and whether her current business model can satisfy them. In addition, she would have to make sure not to alienate existing users of Payforapresent.com.
Thumbnail image for product with reference number 515-090-8
Payforpresent.com: Consumer Behavior & Expansion Opportunities for a Web-based Start-up
Teaching note
-
Reference no. 515-090-8
Subject category: Marketing
Authors: Antonios Stamatogiannakis (IE Business School (Instituto de Empresa S.L.U))
Published by: IE Business School
Originally published in: 2015
Version: 14 January 2015
Revision date: 9-Aug-2016
Length: 14 pages
Data source: Field research
View full details

About

Abstract

Dana Melosto, Chief Gifting Officer and Founder of Payforapresent.com (PFP), an on-line wedding registry, is considering which of three potential alternatives routes should she pursue in order to expand her business. Should she try to expand abroad, with a similar wedding-registry website? And if so, should she try first Mexico, or Spain? Or, should she try to enter the crowd-funding business? The decision must be taken now, and (because of the lack of money, workforce, and resources in general) the three options are mutually exclusive. Dana should consider what are the consumer needs for each of those alternative expansion routes, and whether her current business model can satisfy them. In addition, she would have to make sure not to alienate existing users of Payforapresent.com.

Related

Thumbnail image for product with reference number 515-090-8
Payforpresent.com: Consumer Behavior & Expansion Opportunities for a Web-based Start-up
Teaching note
-
Reference no. 515-090-8
Subject category: Marketing
Authors: Antonios Stamatogiannakis (IE Business School (Instituto de Empresa S.L.U))
Published by: IE Business School
Originally published in: 2015
Version: 14 January 2015
Revision date: 9-Aug-2016
Length: 14 pages
Data source: Field research
View full details