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Prize winner
Compact case
Case
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Reference no. 9-915-024
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 22 January 2020
Revision date: 02-Mar-2020

Abstract

The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem - increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter that the UK tax department (HMRC) sends to delinquent taxpayers; this exercise is based on a successful behavioral field experiment run by the UK government.

Time period

The events covered by this case took place in 2010-2012.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

Behavioural Insights Team
Industry:
Public administration

Featured protagonists

  • David Halpern (male)
  • Owain Service (male)

About

Abstract

The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem - increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter that the UK tax department (HMRC) sends to delinquent taxpayers; this exercise is based on a successful behavioral field experiment run by the UK government.

Settings

Time period

The events covered by this case took place in 2010-2012.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

Behavioural Insights Team
Industry:
Public administration

Featured protagonists

  • David Halpern (male)
  • Owain Service (male)

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