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Compact case
Supplement
-
Reference no. 9-510-S02
Spanish language
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John T Gourville (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 1 February 2007
Revision date: 10-May-2019
Length: 4 pages
Data source: Published sources
Topics: Customer profitability; Customer satisfaction; Marketing strategy; Target markets; Customer relationship management; Retail
Share a link: https://casecent.re/p/128331
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Abstract

This is a Spanish version. Supplements the (A) case. An abstract is not available for this product.
Industry:
Computers & electronics
Compact case
Supplement
-
Reference no. 9-506-008
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John T Gourville (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 1 February 2007
Length: 4 pages
Data source: Published sources
Topics: Customer profitability; Customer satisfaction; Marketing strategy; Target markets; Customer relationship management; Retail
View full details

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Abstract

This is a Spanish version. Supplements the (A) case. An abstract is not available for this product.

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Industry:
Computers & electronics

Related

Compact case
Supplement
-
Reference no. 9-506-008
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John T Gourville (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 1 February 2007
Length: 4 pages
Data source: Published sources
Topics: Customer profitability; Customer satisfaction; Marketing strategy; Target markets; Customer relationship management; Retail
View full details