Portuguese language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 15 January 2014
Revision date: 29-Apr-2019
Length: 27 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Share a link:
https://casecent.re/p/128334
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is a Portuguese version. In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential adjustments to Omega's product, pricing, distribution, and promotion strategies impact the sales of the Swatch Group's other 18 watch brands?
Location:
Industries:
Size:
USD6.4 billion, 26,200 employees
Other setting(s):
2011
About
Abstract
This is a Portuguese version. In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential adjustments to Omega's product, pricing, distribution, and promotion strategies impact the sales of the Swatch Group's other 18 watch brands?
Settings
Location:
Industries:
Size:
USD6.4 billion, 26,200 employees
Other setting(s):
2011