Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 2 pages
Data source: Published sources
Abstract
This is part of a case series. In late 2004, Jorgen Vig Knudstorp was appointed chief executive, replacing Poul Plougmann. Kjeld Kirk Christiansen stayed as president, but moved away from day-to-day management. Poul Plougmann and Francesco Ciccolella, head of corporate development, left the company. Knudstorp set out a three-phase approach to the turnaround. By 2014, The LEGO Group had become the global leader in the toy market, the fastest-growing and most profitable company in the toy industry.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 7 pages
Data source: Published sources
About
Abstract
This is part of a case series. In late 2004, Jorgen Vig Knudstorp was appointed chief executive, replacing Poul Plougmann. Kjeld Kirk Christiansen stayed as president, but moved away from day-to-day management. Poul Plougmann and Francesco Ciccolella, head of corporate development, left the company. Knudstorp set out a three-phase approach to the turnaround. By 2014, The LEGO Group had become the global leader in the toy market, the fastest-growing and most profitable company in the toy industry.
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Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 7 pages
Data source: Published sources