Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 4 pages
Data source: Published sources
Share a link:
https://casecent.re/p/128495
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The 'Mobility Car Sharing' cartoon case describes the success of a cooperative in Switzerland from its inception in 1987 to the latest innovation in 2014. It shows the differences between car sharing and car rental, and how car sharing is embedded in a wider mobility ecosystem. While car sharing now exists in many countries, the growth in Switzerland has been exceptional due to several factors: excellent public transportation, high ecological awareness since the mid-eighties, highly committed users who are members of the cooperative, etc. The case also describes different segments, and shows that Mobility is attractive for some segments and very unattractive for other segments, who depend on a private car.
Location:
Industry:
Size:
2013 revenues CHF70.3 million, 180 employees, 11,200 customers
About
Abstract
The 'Mobility Car Sharing' cartoon case describes the success of a cooperative in Switzerland from its inception in 1987 to the latest innovation in 2014. It shows the differences between car sharing and car rental, and how car sharing is embedded in a wider mobility ecosystem. While car sharing now exists in many countries, the growth in Switzerland has been exceptional due to several factors: excellent public transportation, high ecological awareness since the mid-eighties, highly committed users who are members of the cooperative, etc. The case also describes different segments, and shows that Mobility is attractive for some segments and very unattractive for other segments, who depend on a private car.
Settings
Location:
Industry:
Size:
2013 revenues CHF70.3 million, 180 employees, 11,200 customers