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Case
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Reference no. IMD-7-1658
Subject category: Strategy and General Management
Authors: Rishikesha Krishnan (Indian Institute of Management Bangalore (IIMB)); Charles Dhanaraj (International Institute for Management Development (IMD)); Srivardhini Jha (Author's Institution); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2015
Version: 21.11.2016
Revision date: 5-Jan-2017
Length: 7 pages
Data source: Field research
Topics: Research and development; Network; Innovation; Emerging country; Strategy; Subsidiary; Research; Capability; Headquarter; Relationship; Prototyping; Bootstrapping; Resource allocation; Product development
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Abstract

This is part of a case series. Case A describes the challenges a multinational corporation, Cisco Systems Inc., faces in an emerging market in developing new products specific to local needs. Case B describes the journey undertaken by Dr Ishwardutt Parulkar and his team in developing the Advanced Services Router (ASR) 901 - from idea to launch in 2011. The case helps to identify key success factors for new product development through a decentralized R&D model in emerging markets and to recognize the importance of the ecosystem for successful innovation.
Locations:
India; Asia
Industries:
Information industry; Technology industry; Communication industry; Service industry
Size:
2014 revenue USD48 billion, net income USD7.8 billion, 74,000 employees
Other setting(s):
2011–2014
Teaching note
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Reference no. IMD-7-1657-T
Subject category: Strategy and General Management
Authors: Charles Dhanaraj (International Institute for Management Development (IMD)); Srivardhini K Jha (Indian Institute of Management Bangalore (IIMB)); Rishikesha Krishnan (Indian Institute of Management Bangalore (IIMB)); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2016
Version: 08.12.2016
Length: 19 pages
Data source: Field research
View full details
Teaching note supplement software
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Reference no. IMD-7-1657-V
Subject category: Strategy and General Management
Authors: Srivardhini K Jha (Indian Institute of Management Bangalore (IIMB)); Rishikesha Krishnan (Indian Institute of Management Bangalore (IIMB)); Charles Dhanaraj (International Institute for Management Development (IMD)); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2017
Format: .zip
Data source: Field research
View full details
Case
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Reference no. IMD-7-1657
Subject category: Economics, Politics and Business Environment
Authors: Rishikesha Krishnan (Indian Institute of Management Bangalore (IIMB)); Charles Dhanaraj (International Institute for Management Development (IMD)); Ivy Buche (International Institute for Management Development (IMD)); Srivardhini Jha (Author's Institution)
Published by: International Institute for Management Development (IMD)
Originally published in: 2015
Version: 03.09.2019
Revision date: 30-Oct-2019
Length: 12 pages
Data source: Field research
Topics: Economics; Research and development; Network; Capability; Emerging country; Leverage; Relationship; Headquarter; New product development
View full details

About

Abstract

This is part of a case series. Case A describes the challenges a multinational corporation, Cisco Systems Inc., faces in an emerging market in developing new products specific to local needs. Case B describes the journey undertaken by Dr Ishwardutt Parulkar and his team in developing the Advanced Services Router (ASR) 901 - from idea to launch in 2011. The case helps to identify key success factors for new product development through a decentralized R&D model in emerging markets and to recognize the importance of the ecosystem for successful innovation.

Settings

Locations:
India; Asia
Industries:
Information industry; Technology industry; Communication industry; Service industry
Size:
2014 revenue USD48 billion, net income USD7.8 billion, 74,000 employees
Other setting(s):
2011–2014

Related

Teaching note
-
Reference no. IMD-7-1657-T
Subject category: Strategy and General Management
Authors: Charles Dhanaraj (International Institute for Management Development (IMD)); Srivardhini K Jha (Indian Institute of Management Bangalore (IIMB)); Rishikesha Krishnan (Indian Institute of Management Bangalore (IIMB)); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2016
Version: 08.12.2016
Length: 19 pages
Data source: Field research
View full details
Teaching note supplement software
-
Reference no. IMD-7-1657-V
Subject category: Strategy and General Management
Authors: Srivardhini K Jha (Indian Institute of Management Bangalore (IIMB)); Rishikesha Krishnan (Indian Institute of Management Bangalore (IIMB)); Charles Dhanaraj (International Institute for Management Development (IMD)); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2017
Format: .zip
Data source: Field research
View full details
Case
-
Reference no. IMD-7-1657
Subject category: Economics, Politics and Business Environment
Authors: Rishikesha Krishnan (Indian Institute of Management Bangalore (IIMB)); Charles Dhanaraj (International Institute for Management Development (IMD)); Ivy Buche (International Institute for Management Development (IMD)); Srivardhini Jha (Author's Institution)
Published by: International Institute for Management Development (IMD)
Originally published in: 2015
Version: 03.09.2019
Revision date: 30-Oct-2019
Length: 12 pages
Data source: Field research
Topics: Economics; Research and development; Network; Capability; Emerging country; Leverage; Relationship; Headquarter; New product development
View full details