Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Length: 3 pages
Data source: Published sources
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Abstract
The ELECTRIC & CO company, founded 20 years ago, is specialised in the manufacturing of electrical lighting, for industrial buildings, communities (schools, administrations), outdoor lighting and street lighting. It has developed thanks to an innovating concept : a unique column destined to gather all of the electric wiring of the bedroom. The company has thus decided to conquer the German market. The student is asked to design the project of a new subsidiary company. Savoir mettre en place une methodologie a l'export. Etre capable d'identifier en B to B un processus de decision d'achat dans le milieu industriel.
Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Length: 3 pages
Data source: Published sources
About
Abstract
The ELECTRIC & CO company, founded 20 years ago, is specialised in the manufacturing of electrical lighting, for industrial buildings, communities (schools, administrations), outdoor lighting and street lighting. It has developed thanks to an innovating concept : a unique column destined to gather all of the electric wiring of the bedroom. The company has thus decided to conquer the German market. The student is asked to design the project of a new subsidiary company. Savoir mettre en place une methodologie a l'export. Etre capable d'identifier en B to B un processus de decision d'achat dans le milieu industriel.
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Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Length: 3 pages
Data source: Published sources