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The economic development of the Provence Alpes Cote d'Azur Region (the Riviera) de-pends on two main activities (construction works and tourism), as well as, for thirty years now, the integration of an industrial and tertiary activity in high technology and these do not enable a steady expansion anymore. Depressed economic climate and competition tending towards globalisation require strategic thinking and the conception of a whole pannel of measures ensuring a turn of the tide. Facing this situation, the President of the Chamber of Commerce and Industry of Nice decided to call on the services of a strategy consulting firm for the setting of a new business park. You are the consultant in charge of the survey and you will have to hand over a study-project which will enable to determine the possible axes of economic development of the Provence Alpes Cote d'Azur Region.